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Bulk email to customers

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Working in sharepoint 2013 and new to it! A administrative user needs send an email to a certain customers.  They select the customers from a Customer list which stores email addresses and then it must send an email to each. I need to store the customers who are select because it needs to be referenced later. The customer must click "Satisfied" or "Disatified" in the email and it must update the list.

What is the best approach:

What built-in Sharepoint functionality can I leverage?

Do I build a Visual Web Part in VSS 2012 and deploy it to Sharepoint? In this case, must I extract the list from Sharepoint using CSOM?


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